E-Tech Silicon Valley - Digital Signagee

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Who are those guys?
We're AllTV© Digital Signage. We offer services and solutions designed to help you succeed. It's that simple.

Wow!....what is that?
That is digital signage. It's a whole new world when it comes to delivering and communicating your messaging.When it comes to the future of messaging, all signs point to change. In the case of digital signage, the change is nothing short of revolutionary. Digital signage is a broad term used to describe the integration of a variety of technologies, including software, that culminate in a single end result: a unique and powerful communications medium that provides unparalleled opportunities to capture your audience's attention, educate and inform, build brands, improve customer experience and drive sales. Compelling communications that connect.

The greatest strength of digital signage may lie in its immediacy. Digital signage enables targeting messages to specific audiences via demographics, psychographics, timeof day, geography, store zone, and other customer-defined business rules. It communicates your messages to your audience at critical junctures; in close proximity of the point-of-purchase or point of decision. An engaging experience. AllTV© Digital Signage Digital Signage networks can also include interactive capabilities. What does that mean, exactly? Touchscreens and other interactive devices enable your customer to fully engage in the communications experience, as well as providing valuable marketing data. Imagine the power of one-to-one marketing, based on data comparing different locations, message effectiveness and/or digital signage interaction at different times of the day. In retail settings, digital signage can serve as a "Virtual Sales Associate", an always-on product information resource for store employees, as well as an on-line sales/ordering tool - that's revenue contribution from another source on the sales floor. AllTV© Digital Signage Digital Signage offers highly effective, proven Six Sigma consulting services that help facilitate measurable, attainable business results. These services are designed to provide you with maximum reliability, outstanding performance, and management information systems you can use immediately to make informed decisions. Why AllTV© Digital Signage Digital Signage? What are you looking for in a partner? Reliability? Stability? Innovation? At AllTV© Digital Signage Digital Signage, we provide digital signage solutions that make meeting your objectives easier, faster and more reliable. And AllTV© Digital Signage Digital Signage offers something no one else can: a diverse scope of AllTV© Digital Signage products and services that work synergistically with our digital signage solutions. It isn't difficult to imagine combining AllTV© Digital Signage Digital Signage with AllTV© Digital Signage Scotchprint™ graphic solutions, MicroTouch™ touch screens, and Vikuiti™ rear projection films to create a distinctive, high-impact experience.

What is DS?
Digital signage are electronic displays that are installed in public spaces. Digital signs are typically used to entertain, inform or advertise. Major benefits of digital signs over traditional static signs are that the content can be exchanged without effort, animations can be shown, the signs can adapt to the context and audience, and even be interactive. Digital signage advertising is a form of in which content and messages are displayed on digital signs, typically with the goal of delivering targeted messages to specific locations at specific times. Digital signage offers superior return on investment compared to traditional printed signs.

Digital Signage Glossary
Activation: A buying decision motivated at the point-of-purchase by such factors as buying convenience, price, promotion, impulse selection, etc.
Ad Model: See Business Model
Audience: In marketing, possible viewers of an ad. This is sometimes used loosely with the word “target” to suggest possible catchmen

ts of future buying consumers. The key word is “possible”. Some studies have indicated for example that only 7% of audiences are actually seeing TV and that 23% of time golf programming plays to an empty room. A study by the American Academy of Advertising noted that only 7% of TV viewers attended to a commercial break (6% ignored and 86% actively avoided).
Brand: A simple, cohesive identity or consumer impression of a product, service or organization. Branding increases shareholder equity, allows for premium pricing, enables higher gross margins and allows for easier line extensions, and decreases business costs relative to equity achievement. Brands enjoy statistically higher Return on Investment (ROI). The key word is “identity”. Brand speaks about themselves in their position or aspiration to be dominant, challenger, rank or follower.
Branding: The actions of gaining a favored view on the part of consumers for a product, service, organization

or experience. These actions include advertising, merchandising, demonstration, education (consumers, sales staff, etc.) profile through media, events, etc., co-branding, etc. The measures of branding success include revenues, customer base, share of category revenues, category growth, awareness and perception of brand.
Business Model: (see also Ad model, Venue Model): The costs of Digital Signage network are met in different ways. An “Ad Model” creates profit through ad display and sponsorship revenues, coupon redemption commissions and marketing intelligence sales. The costs in a “Venue Model” are considered by the display location provider (typically) as a cost of business or investment toward patron marketing, up-selling, or improving a wait, service or shopping experience. It is common to blend the two business models allowing the benefits of a Venue model with investment offset through sponsorship or advertising. Live private program display and distance learning provide benefit in the both the Ad and Venue Models. (See Resources section of www.btvplus.com)
Category: A product group that enables a point of reference or comparison with products or services that other similar value or experience of use.

Channel: Script that has been published in such a way that when its contents change, the updated material is forwarded to machines running the viewer that have subscribed to the channel. Synonym: zone. Content: Media, clips, text, video and audio that is presented by display and audio devices by a digital signage system.
Content distribution server: A computer, server, or device that stores the contents that are distributed to the player in the store. Synonyms: broadcast server, network manager, content management server. CPM: Acronym for COST PER THOUSAND (“M” is the roman numeral for 1,000). CPM is the costing unit used in mass advertising for calibration and comparison of display rates. The CPM level increases with the quality of the audience and scarcity of display opportunity. Display buys will often be bundled to include a range of more and less attractive display spots. This common practice in TV ad sales increases the overall display contract and “averages down” the CPM rate.
Curiosity: An open-ness to having a new opinion. For consumers, the rewards of curiosity include getting higher value, bragging rights, having news value or product enthusiasm, or achieving an aspiration to be identified with the brand. Marketers wish to deliver these rewards through their marketing communications. Curiosity is the tap through which benefits can be mutually enjoyed by the consumer and the marketer. Display device: CRT, flat panel LCD, plasma, aerial imaging, projector or other electronic devices that are at the end-point of a digital signage system, presenting the content.
Digital Signage: A network of digital displays that are centrally managed and addressable for targeted information, entertainment, merchandising and advertising. Also referred to as (synonyms): Dynamic Signage, Digital Signs, Electronic Signage, Digital Media Advertising, Digital Signage Network, In-store TV Network, Captive Audience Network, Narrowcasting Network, Out-of-home Media Network, Digital Media Network, Advertising Network.
Demand: A desire for a product or service. A buying decision is based on brand identity and the impression based on previous purchases and experience of use.
Effective: Greater output from the same or less input.
Emotional Identity: The way a consumer interprets the identity of a brand
Flight: The display of an ad or other content message on the display
Footfall: Store traffic
Intensity of Desire: “Desire” is not absolute. Creating intensity of desire which will result in revenues is the marketer’s job.
Multichannel player: Outputs multiple streams of unique content to multiple display devices. Synonyms: site server, in-Store server.
Need State: The condition of a consumer defining their receptivity to considering and acting upon a brand identity or trial opportunity. For example, when recuperating in from of a TV, a consumer needs different information to encourage intended brand perception than the information needed at a point of purchase to activate a sale.
Organizational Alignment: Consistency of message content and tone across each delivery mechanism including executive and staff, ads, packaging, public and media relations, etc. each communications is either brand-building or “de-branding”. Inadequate product knowledge can de-brand (and lose the sale) when prospects arrive for purchase with more knowledge than sales staff. The passion and vision of the CEO is lost without communications to “the front lines” of customer service.
Player: Presents content to the display device for presentation.
Triggered Content: Media that can over-ride planned content when certain pre-determined conditions are realized such as the proximity of a shopper, removal of an item from display for examination or the reading of various inputs such as bar code, loyalty card, biometrics, etc.
Playlist: a schedule defining the order and duration of content to be displayed.
Playlog: Record of information created from the digital signage system reflecting the content played, the system performance and other data. Synonyms: billing log, performance log, audit Log.
Program Revenues: When digital signage display and connectivity infrastructure is used to deliver live programming such as new product instructions, training, sponsored events, etc. , non-ad revenues are generated for the signage network owner.
Re-evaluation: New perspectives and information can inspire consumers to change their perceptions. To cause re-evaluation is to seek change or reinforcement of previous perceptions.
Recency: Timely, Relevant impressions
Sales Lift: Revenue increase. Usually expressed as a % increase over normal
Salience: Core relevant information. In addition to its relevance as a quality of content for selling or branding, salience can be a determinant and predictor of immediate trial and revenue growth. There is a “vertical” salience, which is a single individual’s knowledge of a brand, but also “social salience”. Salience becomes “horizontal” when information is exchanged between individuals.
Trial: First purchase and use of a new product by a consumer. An essential step on the road to recurring revenues. A general rule of thumb is that a prospect will need to hear about a product 7 times before they trial.
Turnstile: Total people entering a location.
Trust: An element of the relationship between brands and consumers. Trust must be obtained if consumer trial and loyalty are to be achieved.
Venue Model: See Business Model
Virtual Private Network (VPN): A VPN is used in Digital Signage networks to provide secure, reliable connectivity as a private network but at much lower cost. Using a VPN the Digital signage network can operate outside of the internet or other organizational connectivity infrastructure to assure cost-effective, secure and reliable network operations at required levels.